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Startseite » news » news-0041-Drupa-2016

Late Stage Customization
Enhanced competitiveness with REA JET hybrid print

Mühltal, 02nd May 2016 – The trend in the printing industry is towards ever smaller batch size and individualised products with variable content, so manufacturers of deep, flexo and offset printing machines find themselves constrained to enhance their versatility and flexibility in an effort to counter the competition coming from digital printing. One cost-effective solution is offered by REA JET with coding and marking systems for digital inline printing of variable data: REA JET HR pro thermal inkjet printers facilitate last-minute individualization (late stage customization) and thus raise unit productivity and efficiency.

The module creates symbiosis between the traditional printing process and digital printing, upgrading winders and laminators, and in the case of new units it can be integrated ex works or retrofitted. The robust, maintenance-free REA JET HR series systems are based on tried and tested HP cartridge technology, offering production speeds of up to 762 m/min, up to 46 prints per second and printing of texts, figures, graphics, automated counters, date and time objects as well as 1D and 2D codes. Data structure and communication interface are in XML and herewith base on an open IT standard, which ensures rapid, problem-free integration. Thanks to an integrated web server the coding and marking system can be controlled from any internet browser and directly integrated into the machine’s existing HMI system. If intervention is required, an also integrated VNC server enables remote servicing without additional costs or software installation.

The REA solution facilitates rapid reaction to new requirements and last-minute changes, since it is able flexibly to apply information changes. Possible applications are marketing campaigns, discount campaigns and lotteries or even individualisation, numbering and serialisation of products. Even QR codes, packaging refinement and backside numbering with self-adhesive labels fall within the scope of our services. Packaging material can be printed in real time, so does not need to be purchased and stored ready-printed. Because updated individualization takes place at the end, the printing process gains extreme flexibility.

REA JET promotion software manages the content to be printed in a database and ensures that all codes and printing content constitute a unique print for printing only once. Up to 32 print heads can be controlled and reliably supplied with printing data.

As opposed to full-colour digital printing hybrid print with REA JET HR pro is a cost-effective solution offering a wide array of inks for printing on absorbent and non-absorbent surfaces and flexible print heights of up to 50.8 mm. At the fair in cooperation with A B Graphic International GmbH, REA demonstrates printing of promotion codes on labels and backside numbering. There are also demonstrations of laser marking systems, label dispensers and testing devices from REA VERIFIER for quality control of machine-readable codes.

As SPS partner of Hewlett-Packard, REA JET will also present HR-series systems on the HP booth in hall 17.

REA at Drupa hall 4, booth B31

REA JET:: REA JET multi-web digital inline printing of variable data.
REA JET multi-web digital inline printing of variable data.

REA JET:: REA JET HR printers for hybrid print in offset printing machine.
REA JET HR printers for hybrid print in offset printing machine.

REA JET:: REA JET HR pro controller for installation in electrical control cabinet.
REA JET HR pro controller for installation in electrical control cabinet.

REA JET:: REA JET HR print heads in cascaded arrangement.
REA JET HR print heads in cascaded arrangement.

About the company
REA JET develops and manufactures premium industrial coding and marking systems for contact-free industrial marking. The portfolio includes ink jet printers, laser and spray mark systems, labeling solutions, as well as inks and consumables. The practically orientated products are designed for use in all branches and have proven worldwide across all industries and business segments.

REA JET and REA VERIFIER (Code Verification Systems) are both divisions of REA Elektronik GmbH based in Muehltal, near Frankfurt am Main. REA Card, another REA division, develops and markets cashless payment systems. REA Elektronik was founded in 1982, is owner-operated and employs a staff of over 300 (2015). All REA JET products are 100 percent made in Germany.

Company Contact:
REA Elektronik GmbH
Reto Heil
T: +49 (0)6154 / 638 0

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